Immersion Quarter

In your last quarter at Medill, you will apply your newly learned skills and IMC concepts to a real-world professional challenge. And, you’ll take two additional courses to support you.

These projects are a springboard as you approach graduation and transition to being a professional. During Immersion Quarter you will demonstrate the ability to deliver meaningful results for clients and solve pressing organizational issues.

Immersion Quarter includes:

Immersive Capstone course

• An executive from a corporate partner will brief you on a problem they face, or opportunity they identify, and engage with your class during the quarter.
• You will work with about five of your fellow classmates on the project that will require application of concepts from all IMC sequences, with additional focus on specific sequence areas.
• You will receive classroom instruction and coaching each week from Medill faculty as you work with your team on solutions, and there will be checkpoints with your corporate partner throughout the quarter.
• You will deliver a final presentation sharing your recommendations for the corporate partner.
• Examples of possible projects include:
  • Develop a consumer targeting and media strategy for a car company
  • Build a go-to-market plan for a new sports drink brand
  • Modernize a technology company’s internal communications
  • Create a shopper marketing program for a new snack food
  • Recommend which sports team sponsorship a telecommunications company should pursue

These are only examples as the projects will be developed closer to the course time.

Managing Integration course

In class, you will discuss:

• Unifying around a central idea
• Gaining cross-functional support
• Persuading decision-makers
• Building and motivating a team
• Martech integration tools
• Tracking and reporting results
• Localizing a central idea

Advanced Applications course

You will cover with your instructor:

• Sources of value
• Identifying and leveraging key markets
• Developing insights
• Customer journey
• Customer experience
• Measuring and communicating success
  
  

How you will benefit

Immersion Quarter prepares you for your career by applying IMC concepts and frameworks to solve large scale, real world organizational problems. The courses bring together what you have learned throughout the IMC program and allow you to apply frameworks and concepts to solve distinct organizational problems.

Working with leading global organizations

Past corporate partners for Medill student projects have included large brands such as Cadillac, Naked Juice, and Burger King as well as fast growing startup brands like Dr. Bombay ice cream and PLEZi Nutrition.