Strategic Storytelling: Using Insights to Design Stories for Impact (San Francisco)

Medill’s priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern’s Office of Global Safety and Security.

(Elective Course)

Strategic Storytelling: Using Insights to Design Stories for Impact introduces techniques to harness insights to articulate the needs of the user in a more human way, as well as various story frameworks to help you become more effective storytellers. Whether the focus is external (your customers) or internal (peers and key stakeholders), the key to becoming a more persuasive communicator is wrapping data and insights in a compelling narrative that is emotive and aligns with the audience.