Sports Marketing Concentration

About the Sports Marketing Concentration

In sports marketing, every moment is more than a play—it’s an opportunity to spark emotion, build loyalty, and create lasting connections between fans, brands, and the games they love.

At Medill’s Integrated Marketing Communications Full-Time program, the Sports Marketing concentration will help you gain deep knowledge on sports marketing, esports and gaming, sponsorship strategy, digital fan engagement, and brand communications. Guided by expert faculty and real-world projects, you’ll build the skills to design campaigns and drive engagement across arenas, online platforms, and global markets.

Medill’s signature experiential learning programs will give you the opportunity to gain hands-on experience while working on projects for top sports marketing brands. And as a graduate of the IMC program, you’ll join a powerful Northwestern alumni network driving innovation and impact across the marketing landscape.
 
If you aspire to launch a career where sports, brands, fans and media intersect - Medill is where your journey begins. Click below if you would like to learn more about the Medill IMC Sports Marketing concentration, which will start in Fall 2026.

Learn More about the Sports Marketing Concentration