Cailyn Hudspeth (IMC18)

UX Data Research Scientist at Lenovo

What was your takeaway from Immersion Quarter? How did it help you in your job search?

During Immersion Quarter, I worked with a team of IMC students at the United States Tennis Association (USTA). I gained confidence in my ability to design research, manage projects and present compelling stories with data. These research and presentation skills were highlights during my interviews and the sports context further gave me an edge with Under Armour.

Through Immersion Quarter, I got to meet Billie Jean King, who was a childhood hero for me as a young female athlete. It was an honor to meet her at the U.S. Open. I owe my collegiate athletic career to her -- the work she did to support equal opportunities for females in sports made it possible for people like me to compete at that level.

What is a class or experience that sticks out in your mind and why?

The London global IMC course allowed me to live my dream of studying abroad. The course on brand strategy was helpful in introducing the nuances of brand equity among different groups of consumers. I use the lessons I learned in the class daily at Under Armour.

How did the Medill IMC network help you in your job search?

I reached out to my professors and their networks, which helped me secure many of my interview opportunities during the fall quarter. I am so grateful for all of their advice that helped craft my personal brand story in my resume and interviews.