IMC
Undergraduate
Certificate

Build upon your major with a specialized certificate covering marketing, digital strategy, data analytics and more

Almost every job today in some way touches people and customers. By earning the IMC Certificate, you can learn how to better engage people in your cause—no matter what type of job you choose to pursue. IMC skills are transferable in a career that requires effective marketing and communication using multiple formats in a strategic and creative way.

Please refer to the IMC Undergraduate Certificate Program Statement for a more detailed look into the program.

The IMC Certificate program is open to all undergraduate students at Northwestern. Prerequisite courses are required for admission to the program.

Students must complete the three prerequisite courses by the end of their sophomore year. Students will submit their application to the program in April of their sophomore year, and may begin taking IMC courses the following fall quarter. It will take a minimum of three quarters to complete the five IMC courses.

As an added benefit, students who complete the IMC Certificate can earn the IMC Full-Time master's degree in four quarters instead of five. You also do not need to take the GRE/GMAT to apply to the master's program.

What is IMC?

Integrated Marketing Communications is a strategic approach centered around the customer and driven by quantitative and qualitative data.

What will I learn?

You will take five courses, three core and two elective, in Integrated Marketing Communications at Medill. In these courses, you will gain a foundation in the principles of IMC and explore topics of interest to you in elective courses. This program is for you if you want to build upon your major with a specialized certificate covering marketing, advertising, digital strategy, digital communications, social media, data analytics and more.

Learn the IMC way of thinking