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Message Strategy and Persuasive Communications

IMC 305 (Elective)

This is a case study course that will leverage your knowledge of market research and consumer insights into the development of creative briefs and integrated marketing campaigns.  You will work individually and in teams on a variety of cases requiring you to create persuasive communications and content. You will present your work in every class and receive immediate feedback just as if you are working at a client, an agency, or a consulting practice. 

Prerequisite: IMC 303

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