AI Application in Retail

(Elective Course)

Artificial Intelligence (AI) Application in Retail is an immersive, hands-on course focused on solving a real-world business-marketing problem by working with large data sets and applying AI solutions. Students will work as a consultative team to develop key performance indicators (KPIs) to understand a retailer’s marketing and merchandising challenges and develop solutions. This will include the analysis of retailer transaction data, as well as syndicated research and government-supplied data.

The course will help students learn how to analyze and frame business-marketing issues, manage and fuse large data sets and prepare them for exploratory analysis, and build and document an executable AI model.