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Content Strategy

(Elective Course)

Content Strategy provides an introduction to key concepts and methods in communication, content strategy and marketing. This course is a mix of overall strategy, tactics and hands-on practical skills to consider how content is utilized and appreciated to inform, entertain, and solve customer needs and wants.

There are two primary objectives of the course. The first is to provide IMC students with a foundation in how marketing organizations and marketing managers’ conduct content strategy and marketing. The second objective is to develop students’ ability to think analytically and strategically in addressing content opportunities. Students will create a strategy for a brand and then create components of visuals, including videos, email newsletters, and articles.  Students will learn how critical and creative thinking come together to craft a brand’s content strategy.