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Explore Integrated Marketing Communications

Immersive Capstone Course

In your last quarter at Medill, you will apply your newly learned skills and IMC concepts to a real-world professional challenge as part of the Immersive Capstone course:

  • An executive from a corporate partner will brief you on a problem they face, or opportunity they identify, and engage with your class during the quarter.
  • Expert Medill faculty will coach your team of fellow students as you develop meaningful solutions.
  • You will deliver a final presentation sharing your recommendations for the corporate partner.

How you will benefit

Prepare for your career by applying IMC concepts and frameworks to solve large scale, real world organizational problems.

Working with leading global organizations

Past corporate partners for Medill student projects have included large brands such as Cadillac, Naked Juice, and Burger King as well as fast growing startup brands like Dr. Bombay ice cream and PLEZi Nutrition.