Kristine Liu (IMC18)

Strategy consultant at Interbrand

How did your Northwestern Medill degree help advance your career?

During my time at Medill, I learned and developed skills in marketing, strategic communications, consumer insights, brand strategy and analytics. Through the cohesive, integrated curriculum, I was able to apply these skills into real-world, hands-on projects. These experiences and skills have been helpful throughout my time after graduation.

What skills did you gain at Medill or what experiences did you have that were particularly beneficial?

The most beneficial skills I gained at Medill are the strategic thinking skills that I am able to apply to different business challenges.

What did you do during your Immersion Quarter and what did you gain from that experience?

For my Immersion Quarter, I worked with a team of four as retail channel optimization consultants at Igloo Products Corp. in Katy, Texas. The experience was especially rewarding as we were able to use our marketing knowledge and skills to solve challenges in other business fields.

How has the Medill network helped you? 

The faculty and alumni network was extremely supportive while I was seeking employment post-graduation and when I had questions about my career they were always available to provide guidance.