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San Francisco

You have the opportunity to spend a quarter at Northwestern's San Francisco campus to study marketing innovation both inside and outside the classroom. This opportunity allows you to experience the convergence of marketing communications with technology and the key roles data and analytics play in brand communications in the Bay Area.

Students working in San Francisco office

Courses in San Francisco

During the San Francisco quarter, which takes place during your fifth and final quarter in the IMC program, you take three courses that focus on consumer insight, media innovation and technology. You also participate in a practicum in which you work with a team on a real project for a local company to help it address a challenge it is facing. Depending on the project and space availability, you may spend one or two days a week on-site at the sponsoring company to immerse yourselves in the business operations.

By studying in San Francisco, you prepare to succeed in marketing communications roles in a fast-paced and dynamic technology and digital media environment. You learn firsthand how qualitative and quantitative insights about consumers can be used to develop relevant, meaningful and innovative products and services, and how to use this data to create engaging, consumer-focused marketing communication strategies.

Network with Bay Area alumni

You have the opportunity to network with Bay Area alumni through a series of events at the Northwestern San Francisco campus, which is shared with the McCormick School of Engineering. Medill alumni have built their careers as leaders in media innovation, which helps you gain unparalleled access to top technology companies.

Being in San Francisco was the best experience I had at Medill IMC because the program gave me an opportunity to work on exciting projects with some of the best tech companies in Bay Area. I’m very interested in the tech industry and the program opened the door for me."Yuchen Luo (IMC16)