Media
Media is the conduit that connects consumers with brands. Without some form of media—whether paid, owned or earned—there is no means of engaging with them.
There are many changes happening in today's media world, such as:
- Digital delivery systems
- Cross-platform/cross device convergence
- Differentiated content formats
- Blurred lines of technology and media
- Integration of content and commerce
- More access to rich media audience data
- Automation of strategic media decisions and media marketplaces
The Media sequence prepares you to implement integrated marketing communications given these evolutions. You will learn how to engage with consumers through various media to successfully achieve your organization's objectives. Learn more about media careers today in this video:
IMC has revolutionized our understanding of how to best serve audiences across paid, owned and earned media. The Media sequence provides students with skills to leverage data to make strategic decisions that can position companies for growth and help marketers improve ROI.Judy Franks
, 23-year veteran of Chicago’s leading ad agencies and lecturer Medill
