Strategic Communications
Corporate communications and public relations are becoming increasingly sophisticated and effective. Through the Strategic Communications sequence, you gain a deep understanding of professional communications through a strategic lens.
Organizations that effectively communicate their purpose, build meaningful relationships, and engage with stakeholders have a clear competitive advantage. The Strategic Communications sequence goes beyond identifying how to reach people with your messages, and explores how organizational communication can inform, influence, and motivate diverse audiences.Jeffrey W. Treem
, Theodore R. and Annie Laurie Sills Professor Northwestern Medill
Learn how to discover, design, and deliver messages that will resonate with diverse stakeholders and advance organizational goals.
The Strategic Communications sequence empowers you to lead organizational efforts to connect with, influence, and engage various stakeholders.
You learn how to design and deliver messages that resonate with audiences and support organizational goals.
Strategic Communications encompasses a variety of areas, including public relations, public/government affairs, media relations, investor relations, reputation management, internal communications, and crisis communication. The Strategic Communications sequence provides you frameworks for integrating these various demands effectively and connecting communication efforts to distinct organizational outcomes.
Emphasis is placed on designing and implementing evidence-based, data-driven strategies and tactics, and understanding how to best use available communication technologies to deliver meaningful results across contexts.
Strategic Communications taught me how to write for different stakeholders, which I do every day in my current job. Medill gave me valuable experiences through creating communication plans from strategy to execution, which helps me in my current job.Rachel Hammons (IMC15)
, Senior Marketing Specialist, Global Brand Management FedEx
