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Strategic Communications

Corporate communications and public relations are becoming increasingly sophisticated and effective. Through the Strategic Communications sequence, you gain a deep understanding of professional communications through a strategic lens.

You learn to deliver messages across platforms and audiences, all while integrating policy and ethical considerations that support corporate social responsibility.

Ernest Duplessis
"The Strategic Communications sequence in IMC opens the aperture for students to look across communications through a strategic lens to then understand how to communicate with different audiences."Ernest Duplessis

Theodore R. and Annie Laurie Sills Professor and Former Senior Vice President, Corporate Communications and Government Affairs at Mondelez International 

Going beyond basic communications tactics to communicate strategically, effectively and authentically brings value to an organization, giving you an advantage in your career.

Strategic communications touches many disciplines, including public affairs and public relations, government affairs, corporate reputation management, media relations, investor relations, employee communications, corporate social responsibility and global sustainability.

As compared with a masters in communications degree, the Medill IMC master's degree will give you additional tools in marketing communications. You will learn both qualitative (creativity, consumer insights) and quantitative (data analytics and IMC strategy) skills.

Ideal for students interested in

  • Public relations
  • Corporate reputation
  • Media relationship building
  • Corporate social responsibility
  • Global sustainability
  • Investor relations/ESG (environmental, social and corporate governance)
  • Internal/employee communications
  • Crisis management

IMC alumni jobs related to this specialization:

  • Manager of Strategic Communications at Blue Cross Blue Shield
  • Global Brand Public Relations at Coca-Cola
  • Director, Public Affairs and Communications at American Express
  • Director of Public Relations at YMCA of USA
  • Senior Vice President at FleishmanHillard
  • Senior Account Supervisor at Edelman

Required courses

Strategic Communications Foundations

Elective courses

Content Strategy

Crisis Communications

Internal Communications

Investor Relations

Marketing Public Relations

Rachel Hammons (IMC15)
"Strategic Communications taught me how to write for different stakeholders, which I do every day in my current job. Medill gave me valuable experiences through creating communication plans from strategy to execution, which helps me in my current job."Rachel Hammons (IMC15)

Senior Marketing Specialist, Global Brand Management, FedEx