
Rich Gordon
Gordon is a professor and director of digital innovation. He has spent most of his career exploring the areas where journalism and technology intersect, and he was the first new media director at The Miami Herald.
The digital transformation of media has created new career opportunities for people interested in journalism, technology, business and audience research. The Medill Media Innovation and Content Strategy specialization will prepare you to build digital media products, develop content strategy -- or pursue media entrepreneurship by launching your own business.
As a student in this specialization, you’ll learn how to find and tell great stories. You’ll also take a deep dive into media products, learning how to create and build publications and content strategies that satisfy the needs of audiences. You also will spend three months at Northwestern’s San Francisco campus, where you’ll be immersed in the innovation and technology culture of Silicon Valley.
The Media Innovation and Content Strategy specialization starts in the summer quarter.
Media organizations as well as non-media companies, nonprofits and government agencies all need new ideas and to develop publications and media products that will help them grow their outreach and sustain this growth for years to come.
Journalists who understand the process of developing media products—from content creation to software development, from audience behavior to business strategy—are in high demand in forward-thinking organizations. You’ll be prepared for a wide range of exciting careers that need savvy media innovators, including content strategy, audience development and product management. You’ll also know what it takes to invent your own future.
Gordon is a professor and director of digital innovation. He has spent most of his career exploring the areas where journalism and technology intersect, and he was the first new media director at The Miami Herald.
Based in the San Francisco area, Song is an adjunct lecturer at Medill. She joined eBay in 1996 as the company’s third employee. Since then, she has worked at and founded several start-up companies.
Wise is an associate professor and a member of the Knight Lab, where his projects have been used by thousands of journalists in more than 50 languages and have been seen by hundreds of millions of viewers
Bell is the Publisher of Vox Media and co-founder of Vox.com. She leads Vox Media's Growth and Development team. Prior to Vox Media, Bell oversaw digital platforms at the Washington Post. She was also one of The Post's most-read bloggers and a columnist for the Style section. Before joining The Post, she helped launch Mint, a Wall Street Journal subsidiary in India.
As the head of audience development, Schultz is based in New York City where he oversees distribution, social media, data analysis and more for Atlas Obscura, the definitive guide to the world's hidden wonders.
As a lead on Google's employment marketing team, Hilberman manages the product and content for careers.google.com and implements strategies for online hiring via owned, social and paid media. She has also lectured at Medill San Francisco.