IMC Certificate

As a Northwestern undergrad, you have the opportunity to earn a certificate in Integrated Marketing Communications (IMC) to learn how to use data and consumer insights to engage with customers today.

Students standing in front of Campbell's soup sign. — From left, Ben Hwang, Isabel Ngan and Zaayer Merchant won top honors at the Collegiate EFFIE Awards for their IMC plan for corporate sponsor Pace Foods, a division of Campbell's. Hwang and Merchant earned the IMC Certificate.

Learn about IMC where it was invented

Developed at Medill, the IMC field includes marketing, strategic communications, advertising, digital strategy, social media, marketing analytics and more. Medill offers all Northwestern undergraduates the opportunity to learn more about integrated marketing communications by earning an IMC certificate. You will be eligible for an even wider range of career opportunities because business skills you will learn in the certificate program are applicable to journalism, media and many other fields.

IMC Certificates may lead to careers in:

Market and communications research
Social media
Public relations
Corporate communications
Advertising
Media relations
Crisis communications
Website management
Online marketing
Database marketing
Online brand building

If you earn the IMC certificate, you are eligible to skip three master's level courses if you choose to pursue a master’s degree in IMC.

Through its integrated approach, the IMC program helped me hone my communications skills while exposing me to the data side of this dynamic industry, which ultimately helped forge my path into digital marketing data analytics.Katherine Doyle (BSJ16)
Analyst, DigitasLBi