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London

Global Perspectives is a five day course taught in London in the fall quarter that gives you the chance to learn about leadership and branding in a global context. You focus on understanding how organizations attract international audiences to grow their brands.

Medill’s priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern’s Office of Global Safety and Security.

A student posing next to a phone booth.
In addition to visiting Wimbledon and touring the Museum of Brands, Medill IMC students in the 2019 London course were also able to get a better understanding of the city's culture. 

Leadership is now part of understanding an international environment in a digital world. In this course, you will stretch your skills in communication, develop your leadership skills and acquire global acumen. You'll explore organizational behavior and the skills needed to lead brands in the new digital and creative economy.

You make London your classroom, learning from top local scholars and industry experts. You also interact with experts from leading brands, agencies, consulting firms and media in London, the leading center of finance, culture and business in Europe.

In addition to traditional classroom instruction, you also learn from guest speakers and offsite visits with local scholars, industry experts and leading brand consultants, including IMC alumni. While there, some students choose to travel to other countries before the course starts or after it ends to explore other areas of Europe.

London gave me the experience of immersing myself in retail and understanding the importance of a well-executed omnichannel strategy. In a fast-evolving world, customer experience expectations are higher, so brands must reflect synchronized and seamless integration across touchpoints, delivering value, consistency, and a frictionless or even a memorable experience.

Domenica Herrera Abreu (IMC23)