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Jill Blackman

Jill Blackman

Lecturer and Director of Data Journalism

Jill Blackman’s expertise includes the study of digital trends and the evolution of social media in journalism. She focuses on storytelling through innovative digital techniques, including interactive data visualizations, explanatory animations, mapping and various programming languages.

Kelly Cutler

Kelly Cutler

Lecturer

Kelly Cutler has more than 20 years of experience with digital marketing and digital media. Her work focuses on the areas of search marketing, social media marketing, programmatic, retargeting and digital analytics and measurement. She works in both theory and practice.

Elise De Los Santos

Elise De Los Santos

Lecturer

Elise De Los Santos is an editor with experience in both traditional and new media. She was executive editor of RedEye, the Chicago Tribune’s publication for millennials, and was an editor on the Tribune's copy desk and audience team, editing stories for print and online publication.

Craig Duff

Craig Duff

Professor

Craig Duff's long career in video journalism spans broadcast/cable news, long-form television, documentary filmmaking and video on digital platforms (including key roles at the New York Times and TIME). Craig leads the video and broadcast specialization at Medill and has developed a popular course in producing and reporting video for social media.

Judy Franks

Judy Ungar Franks

Professor

Judy Franks' research focuses on the supply of media audience attention that flows into the advertising economy. Franks is also studying how self-serve ad portals are democratizing access for businesses of all sizes. Her book, "Media: From Chaos to Clarity" (2nd Ed) provides history and context for today's digital media world and where it's headed.

Jeremy Gilbert

Jeremy Gilbert

Knight Professor in Digital Media Strategy

Jeremy Gilbert's work and research focuses on the content and revenue strategies of existing and emerging media companies. He explores the intersection of technology and media, employing a human-centered design process to examine how new tools and techniques will affect the creation, consumption and distribution of media.

Richelle "Rich" Gordon

Richelle "Rich" Gordon

Professor Emeritus

Rich Gordon launched Medill’s graduate program in new media journalism. She has spent most of her career exploring the areas where journalism and technology intersect. She was an early adopter of desktop analytical tools (such as spreadsheets and databases) to analyze data for journalistic purposes.

Randy Hlavac

Randy Hlavac

Lecturer

Randy Hlavac focuses on how entrepreneurs and businesses can use social and community systems to build market share and build stronger relationships with their high-value consumers. He also researches strategies for building business and executive personas that build followers and engage key influencers.

Ashlee Humphreys

Ashlee Humphreys

Professor

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates topics in social media, market creation, language, and digital satisfaction. Humphreys is the author of "Social Media: Enduring Principles," and she is the creator of the Digital Satisfaction Index (DSI).

Edward Malthouse

Edward C. Malthouse

Erastus Otis Haven Professor and Research Director of Spiegel Research Center

Edward Malthouse's research interests center on customer engagement and experiences; digital, social and mobile media; media management; big data; customer relationship management and lifetime value models; recommender systems; and predictive analytics.

Frank Mulhern

Frank J. Mulhern

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications

Frank Mulhern does research on media economics and technology and its impact on brand communications. His work connects technology to customer data and marketing analytics; particularly with respect to retailing and e-commerce marketing.

Vijay Viswanathan

Vijay Viswanathan

Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC

Vijay Viswanathan studies customer experience and marketing effectiveness in B2C and B2B using surveys, text analytics and machine learning. His current work is on online communities, virtual influencers, loyalty programs and governance. He has given numerous talks to industry on customer centricity, embedding AI in analytics and enabling a data culture.

Zach Wise

Zach Wise

Professor

Zach Wise's research centers on the intersection of technology and journalism. He does iterative applied research in immersive media (AR/VR) and new storytelling forms. Through his work in the Knight Lab at Northwestern, he also creates and directs the creation of storytelling tools that are used by publications all over the world.

Yu Xu

Yu Xu

Assistant Professor

Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. His research interests include media industries and analytics, social and communication networks, organizational change, ecology and evolution, and computational social science. His work has been published in leading academic journals such as the Journal of Communication, Communication Research, Human Communication Research, Communication Monographs, New Media & Society, the Journal of Business Research, the Journal of Service Management, Political Communication, and Information Communication & Society. He serves on the editorial boards of Human Communication Research and the Journal of Service Management. He teaches courses on digital media strategies and social networks at Medill and is the recipient of the “IMC Teacher of the Year 2022” award.