Asia

If you are seeking to round out your experience internationally, we offer the Global Perspectives course, which includes a two-week, intensive business and research trip to Asia. Through this experience, you gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace and apply what you’ve learned through your coursework in a global context.

A group of IMC students pose for a photo in front of The Great Wall of China

In addition to visiting companies to learn about IMC in Asia, students visit cultural sites. In 2018, they visited the Great Wall of China near Beijing.

“The Global Perspectives Asia course was a unique opportunity for us to see firsthand how China and Japan's societal and institutional landscapes have impacted businesses and their innovations. The trip completely transformed how I understood eCommerce and marketing technology innovations in the global playing field.”Hannah Toutounchi (IMC18)

The course has three main components:

Pre-trip classes and readings

Learn about the Asian marketplace and cultural and economic backgrounds of the cities you will visit.

Cultural and business immersion

Travel to Asia and meet with IMC professionals and key decision-makers from leading companies to discover a range of perspectives on the use of IMC in all types of businesses. Also meet and network with Medill alumni who live and work in the cities you visit.

Research project

You work in teams to conduct a research project on one of the companies you visit to gain deeper knowledge of the Asian marketplace. You conduct secondary research before traveling to Asia and primary research while abroad. This project culminates in a strategic analysis presentation to your classmates and faculty advisers back on the Evanston campus.

This year, students in the Global Perspectives course traveled to Beijing and Singapore to meet with leading companies and marketing communications professionals in these cities. The course offers IMC students from the Full-Time, Part-Time and Online programs to meet, network and travel together.

“The Global Perspectives course truly exceeded all of my expectations, adding so much value to my IMC Medill experience. We attended presentations from executives on-site at several top brands and agencies—Facebook, Google, Spotify, Edelman and Dentsu, to name a few—and heard first-hand about consumer behaviors, the dominance of mobile usage and technology. Learning about unique consumer insights in China and Singapore made me better equipped to work with my colleagues in those countries and serve our firm's multi-national clients.”Julia Fedor (IMC18)
Senior Project Manager, Edelman