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The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in three core areas of integrated marketing communications:

  • Customer understanding and analysis of consumer data
  • Messages and content, including:
    • Brand strategy
    • Strategic communications
  • Media channels and platforms for communications

Through the five core IMC courses, you gain a solid foundation in the principles of integrated marketing communications. You then have the opportunity to select elective courses that match your interests and career goals.

Many IMC electives are categorized into sequences that align with the core areas of IMC listed above. Faculty have carefully developed these innovative sequences so you leave with rich, actionable knowledge and strategic planning skills for today's rapidly evolving digital media landscape.

Several courses are also offered outside of the sequences to help you gain more breadth in various marketing communications topics as well as specialized knowledge in topic areas (e.g., innovation, leadership, strategic marketing, etc.).

Because Medill IMC is a digitally oriented program, digital marketing is woven throughout the courses and sequences.

It's important to note that the course schedule is subject to change based on new topics/areas of study that emerge, student interest and, where applicable, ability to travel based on guidance from Northwestern's Office of Global Safety and Security.

Medill's IMC degree is a STEM degree. Our CIP code is 09.0702.

Course schedule

We often add new courses and revise course content to be in front of a rapidly changing marketing communications marketplace. As such, the courses listed below are subject to change.